Appearance and intention inevitably ensnare people when artfully used, even if people sense that there is an ulterior intention behind the overt appearance
—Yagyū Munenori
Basic to an ability to deceive is a simple truth about human nature: our first instinct is to always trust appearances. We cannot go around doubting the reality of what we see and hear—constantly imagining that appearances concealed something else would exhaust and terrify us. This fact makes it relatively easy to deceive. Simply dangle an object you seem to desire, a goal you seem to aim for, in front of people’s eyes and they will take the appearance for reality. Once their eyes focus on the decoy, they will fail to notice what you are really up to.
Daily Law: Hide your intentions behind a cloak of carefully constructed appearances.
The 48 Laws of Power
, Law 3: Conceal Your Intentions