The most detested person in the world is the one who always tells the truth, who never romances. . . . I found it far more interesting and profitable to romance than to tell the truth.
Joseph Weil, AKA “The Yellow Kid”
The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes from disenchantment. To gain power, you must be a source of pleasure for those around you—and pleasure comes from playing to people’s fantasies. Never promise a gradual improvement through hard work; rather, promise the moon, the great and sudden transformation, the pot of gold.
Daily Law: Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert: everyone flocks to them. There is great power in tapping into the fantasies of the masses.
The 48 Laws of Power
, Law 32: Play to People’s Fantasies