Most of the time we prefer one thing to another because that is what our friends already prefer or because that object has marked social significance. . . . When we say of a man or woman that he or she is desirable, what we really mean is that others desire them.
—Serge Moscovici
Few are drawn to the person whom others avoid or neglect; people gather around those who have already attracted interest. We want what other people want. To draw your victims closer and make them hungry to possess you, you must create an aura of desirability—of being wanted and courted by many. It will become a point of vanity for them to be the preferred object of your attention, to win you away from a crowd of admirers. Manufacture the illusion of popularity by surrounding yourself with members of the opposite sex—friends, former lovers, present suitors. Create triangles that stimulate rivalry and raise your value.
Daily Law: Build a reputation that precedes you: if many have succumbed to your charms, there must be a reason.
The Art of Seduction
: Appear to Be an Object of Desire—Create Triangles