The only way to get rid of temptation is to yield to it.
—Oscar Wilde
What people want is not temptation; temptation happens every day. What people want is to give in to temptation, to yield. That is the only way to get rid of the tension in their lives. It costs much more to resist temptation than to surrender. Your task, then, is to create a temptation that is stronger than the daily variety. It has to be focused on them, aimed at them as individuals—at their weakness. Understand: everyone has a principal weakness, from which others stem. Find that childhood insecurity, that lack in their life, and you hold the key to tempting them. Their weakness may be greed, vanity, boredom, some deeply repressed desire, a hunger for forbidden fruit. They signal it in little details that elude their conscious control: their style of clothing, an offhand comment. Their past, and particularly their past romances, will be littered with clues. Give them a potent temptation, tailored to their weakness, and you can make the hope of pleasure that you stir in them figure more prominently than the doubts and anxieties that accompany it.
Daily Law: Find that weakness of theirs, that fantasy that has yet to be realized, and hint that you can lead them toward it. It could be wealth, it could be adventure, it could be forbidden and guilty pleasures; the key is to keep it vague.
The Art of Seduction
: Create Temptation