The power of verbal argument is extremely limited, and often accomplishes the opposite of what is intended. As Gracián remarks, “The truth is generally seen, rarely heard.” The Moral Effect is a perfect way to demonstrate your ideas through action. Quite simply, you teach others a lesson by giving them a taste of their own medicine. In the Moral Effect, you mirror what other people have done to you, and do so in a way that makes them realize you are doing to them exactly what they did to you. You make them feel that their behavior has been unpleasant, as opposed to hearing you complain and whine about it, which only gets their defenses up. And as they feel the result of their actions mirrored back at them, they realize in the profoundest sense how they hurt or punish others with their unsocial behavior.
Daily Law: Objectify the qualities you want them to feel ashamed of and create a mirror in which they can gaze at their follies and learn a lesson about themselves.
The 48 Laws of Power
, Law 44: Disarm and Infuriate with the Mirror Effect