People expect your behavior to conform to known patterns and conventions. Your task as a strategist is to upset their expectations. Surprise them with chaos and unpredictability—which they try desperately to keep at bay. To Sun Tzu and the ancient Chinese, doing something extraordinary had little effect without a setup of something ordinary. You had to mix the two—to fix your opponent’s expectations with some banal, ordinary maneuver, a comfortable pattern that they would then expect you to follow. With the enemy sufficiently mesmerized, you would then hit it with the extraordinary, a show of stunning force from an entirely new angle. Framed by the predictable, the blow would have double the impact.
Daily Law: Operate according to your own rhythms, adapting strategies to your idiosyncrasies, not the other way around. Refusing to follow common patterns will make it hard for people to guess what you’ll do next.
Robert Greene, “What Muhammad Ali Can Teach Us about Success and an Authentic Life,”
The Observer
, July 22, 2015